#02 The Muzik Genie – Time to Recover -World

Recoverworld2012Exciting news this week at The Muzik Genie HQ, as I celebrate my first “official” PR role, working with dance music royalty – The Recoverworld Label Group. Being able to support Brighton heritage is reward enough you would think. They are able to boast that they are one of the UK’s oldest independent dance music label groups – starting back in 1994 as Eve Records.

But the icing on the cake for me, is that it is predominantly a trance label – which is still my true love, although, admittedly these days I regularly flirt with other genres.My love affair with trance, started back in the mid nineties, as I progressed from raving at happy hardcore nights, at venues such as the notorious Rhythm Station in Aldershot and all nighters like World Dance at Lydd Airport. I was given a cassette tape (don’t ask kids) of a Paul Oakenfold Mix and it never left my walkman (again, don’t ask kids) well – until my radio cassette player chewed it up and spat it out, never to be heard again!

Recoverworld currently boasts of  a suite of eight active labels, generating a high output of releases across a wide range of genres including trance, techno and house. The labels currently include the “Discover” labels, Kill the Lights, EVE, Flux Delux, Recover, Slinky (management), Iconise and Prosumer although this list is continually changing as we expand our roster to include more genres, artists and labels.

Past and present artists  include Matt Hardwick (who to this day played one of the most memorable sets for me, at Gatecrasher in 1999), John Askew, Manuel Le Saux, Sean Tyas, John O’Callaghan, Gary Maguire, Activa and many more. And they come from all over the World – The Netherlands, Australia, USA, Ireland and Russia giving a truly international flavour.

Recoverworld continues to evolve. As well as a continually expanding their collection of record labels, they can also include a publishing company, online record store and recording studio/mastering suite in the tool bag. Their music is licensed to CD’s and DVD’s internationally and includes large scale compilations via labels including Armada, Ministry, Sony, Vandit and Warner Music as well as numerous credible underground mixes.

I dont know what the future holds, but I do know one thing …. Recoverworld go from strength to strength and I am now a very proud person to be a small part of that journey.

TTFH 🙂

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The Muzik Genie

Music PR, record label services, music reviews, blogs and club/event promotion. Head of PR for Recoverworld Label Group and Militant Artists

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